Beyond Capsules: Innovative Nutraceutical Formats for Better Bioavailability & Market Appeal
.jpeg)
Let’s be honest—capsules and tablets have had a good run. But in a world that demands instant gratification, improved absorption, and a sprinkle of fun, the nutraceutical industry is rapidly reinventing how supplements are delivered. The Shift: Why “Swallow and Forget” isn’t enough anymore? Consumers today want convenience, bioavailability, and a better experience. The rise of wellness culture and tech-driven health awareness has created a market where people don’t just want supplements—they want smart supplements. According to a 2024 report by Gr...